House of Outdoors operates as a holding company for Googan Baits and Made By Influence. Rise Run will partner with House of Outdoors and Googan Baits’ management to execute on their growth initiatives, including add-on acquisitions and organic growth opportunities such as geographic and product expansion.
Googan Baits designs, develops, markets, and distributes fishing baits and other fishing-related products marketed under the Googan Baits and Googan Squad brands. Founded in 2018 with an innovative marketing strategy, Googan Baits has quickly gained shelf space in all the major outdoor retailers and is the fastest growing brand in the soft plastic and hard bait categories. Googan Baits’ superior design and functionality appeal to anglers of all skill levels.
Made By Influence is a full-service provider of e-commerce, product design, printing, and fulfillment solutions that help social media influencers and lifestyle brands capitalize on merchandising and apparel demand from their followers.